Sr. Designer
With a decade of design leadership across global brands and fast moving startups, I craft scalable systems, drive cohesive design flows, and deliver performance driven storytelling powering digital products and bold brand experiences from concept to execution, system to screen.
A senior designer fluent in brand, design systems, and storytelling.
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Creative Craft
Designing brand identity systems that scale across platforms.
Leading visual storytelling and art direction across multi-channel or omni-channel campaigns.
Creating user-centric digital experiences with strong UX/UI foundations.
Developing motion and interactive design assets to elevate brand engagement.
Building and maintaining scalable design systems for consistency and growth.
Strategic Thinking
Crafting brand strategies rooted in market research and audience insights.
Translating business goals into impactful creative concepts and campaigns.
Applying user-centered design principles to deliver resonant brand and customer experiences.
Leading brand evolution projects from vision through execution.
Driving creative solutions that align with strategic business objectives.
Collaboration & Leadership
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Partnering with cross functional teams across Product, Marketing, and Growth.
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Leading and mentoring creative teams to foster innovation and excellence.
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Providing creative direction that ensures consistency and impact across all touch points.
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Building strong, collaborative design cultures within fast-paced environments.
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Advocating for brand integrity and design quality at every project stage.
Tools & Technology
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Mastering Figma for interface and system design. WordPress mastery and Webflow expoloration on the side.
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Expert-level proficiency in Adobe Creative Suite (PS / AI / AE / ID / PR).
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Exploring and utilizing future & AI technologies to push creative boundaries. (GPT / MJ / Leo / AFF)