Senior Brand and Visual Designer with 10+ years of experience in brand identity, design systems, and multichannel marketing design.
I’ve worked across startup and tech environments, building brands from scratch, running creative production at scale, and designing systems that teams can actually use. My work sits at the intersection of craft and function: things that look right and perform.
I collaborate across disciplines with growth, product, copy, and motion, and I’m used to working in fast-moving international environments where design decisions have real business stakes.
Based in Berlin. Available for senior roles and freelance projects.
Designing brand identity systems that scale across platforms.
Leading visual storytelling and art direction across multi-channel or omni-channel campaigns.
Creating user-centric digital experiences with strong UX/UI foundations.
Developing motion and interactive design assets to elevate brand engagement.
Building and maintaining scalable design systems for consistency and growth.
Crafting brand strategies rooted in market research and audience insights.
Translating business goals into impactful creative concepts and campaigns.
Applying user-centered design principles to deliver resonant brand and customer experiences.
Leading brand evolution projects from vision through execution.
Driving creative solutions that align with strategic business objectives.
Partnering with cross functional teams across Product, Marketing, and Growth.
Leading and mentoring creative teams to foster innovation and excellence.
Providing creative direction that ensures consistency and impact across all touch points.
Building strong, collaborative design cultures within fast-paced environments.
Advocating for brand integrity and design quality at every project stage.
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Mastering Figma for interface and system design. WordPress mastery and Webflow expoloration on the side.
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Expert-level proficiency in Adobe Creative Suite (PS / AI / AE / ID / PR).
-
Exploring and utilizing future & AI technologies to push creative boundaries. (GPT / MJ / Leo / AFF / Claude Ai)
Our philosophy is built on people who are addicted on creating, learning, and growing together, which allows us to discover better others miss.
📍 Based in Berlin. I craft exceptional design solutions that elevate brands, products, and user experiences.
2022-2024
Berlin
Gorillas
/00 – 2
October 28th, 2024.
Multi-Disciplinary Creative and UI/UX for The Jam
/00 – 3
May 5th, 2021.
Multi-Disciplinary Creative and UI/UX for The Jam
August 25th, 2019.
Design and Interaction for The Amateus Co.
/00 – 5
September 28th, 2023.
Creating Original Products by Colin Lucido
Freelance
Sr. Designer
2014 – Present
Sr. Brand Designer & Content Manager
Getir
Sr. Brand Designer & Content Manager
Oriflame
RGM Art Director
2020 – 2021
Designing brand identity systems that scale across platforms.
Leading visual storytelling and art direction across multi-channel or omni-channel campaigns.
Creating user-centric digital experiences with strong UX/UI foundations.
Developing motion and interactive design assets to elevate brand engagement.
Building and maintaining scalable design systems for consistency and growth.
Crafting brand strategies rooted in market research and audience insights.
Translating business goals into impactful creative concepts and campaigns.
Applying user-centered design principles to deliver resonant brand and customer experiences.
Leading brand evolution projects from vision through execution.
Driving creative solutions that align with strategic business objectives.
Partnering with cross functional teams across Product, Marketing, and Growth.
Leading and mentoring creative teams to foster innovation and excellence.
Providing creative direction that ensures consistency and impact across all touch points.
Building strong, collaborative design cultures within fast-paced environments.
Advocating for brand integrity and design quality at every project stage.
-
Mastering Figma for interface and system design. WordPress mastery and Webflow expoloration on the side.
-
Expert-level proficiency in Adobe Creative Suite (PS / AI / AE / ID / PR).
-
Exploring and utilizing future & AI technologies to push creative boundaries. (GPT / MJ / Leo / AFF / Claude Ai)