newleaf – UX Case study
Role
Newleaf is a quit-smoking app that helps and ease the process.
Key Takeaways:
1. Health is the top reason smokers choose to quit
2. Emotional support is prior in smokers support expectations
3. Cravings and low motivation are key quitting barriers
Typeface
Bricolage Grotesque
Usage
Headlines
Typography
Typeface
Inter
Usage
Body