Gorillas
Gorillas was a German ultrafast online grocery delivery company which used dark stores between its founding in 2020 and its end in May 2024. (SaaS)
As Sr. Brand and CX Designer i owned dual brand integration after acquisition by creating brand visual system V2, campaign assets, motion, and CRM communication across Primarily DE and EU markets, applying a CX design mindset to link acquisition, lifecycle, and product touch points.
Role
Sr. Brand & CX Designer
Scope:
Design System
Creative production
Brand design
Performance marketing
Localizations
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Scope:
∙ Design System
∙ Creative Production
∙ Localizations
∙ A/B, Multivariate, CTR / CVR Testing
∙ KPI Tracking
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LBOLOGNESE – Ingredients
LBOLOGNESE – Bolognese sauce prep
LBOLOGNESE – Bechamel Prep
LBOLOGNESE – Final Prep
NO-RICE SUSHI COVER
NORICESUSHI – Ingredients
Ownership and creative production of in-app banners for promotional , performance and B2B campaigns across DE & EU markets.
Scope:
∙ Design System
∙ Creative Production
∙ Performance marketing
∙ Localizations
∙ A/B Testing
